A Dynamite Schedule
Role: Content + GTM Strategy Lead,
Creative Director, Producer
Overview: Led content planning, go-to-market strategy, creative ideation, production, and music licensing to create a ‘Napoleon Dynamite‘ schedule release video. This one video generated 8.3M views, 710k engagements, and ranked Top 10 or higher across multiple media rankings.
As a whole, Schedule Release totaled 15.2M views and 1.2M engagements across 142 graphic
and video posts.
