Project 12
Role: Associate Producer
Overview: Contributed to the team tasked with execution of WR Puka Nacua’s jersey number change through creative execution, content production, and go-to-market strategy. This campaign’s goal was to tell the story of why Puka changed his number, raise awareness for sales, and give back to fans, resulting in 2.5M views and 422k engagement.
Nine & Dime, Season 2
Role: Director, Producer
Overview: Worked with QB Matthew Stafford and WR Cooper Kupp to write, direct, and produce the second season of “Nine & Dime”. The show produced four long-form videos, 17 short-form videos, 10M views and 475K engagements with pick up from ESPN, Bleacher Report, among other media outlets to increase brand and athlete’s exposure.
Game Week Posters
Role: Director
Overview: Worked with internal graphic designers to ideate and produce creative to promote each week’s matchup, tying back relevant pop culture or timely creative.
Creators
Role: Director, Producer
Overview: Enlist creators during key brand tentpoles to increase exposure with new audiences. Various campaigns across the last three years generated 147M views and 11M engagements across owned and creator channels.
Win Graphics
Role: Director
Overview: Worked with internal graphic designers to ideate and produce creative after each win that tied back to the losing team. With only four graphics produced in 2024, this series garnered 633k engagements across social.
Choppin’ It Up
Role: Director, Producer
Overview:
“For You” Schedule Release
Role: Director, Producer
Overview:
